Objective

Revamp Kohl’s one billion dollar per/year flagship brand Sonoma Goods for Life by:

Enhancing the lives of the Kohl’s consumer by providing core essentials for the modern-day life. Bring to market, in an easy and shoppable way, core utility products that look great, are innovative and modern classic. Build transparency and honesty to build customer loyalty. Define a clear identity in a compelling relatable way. Update quality of product through new washes, dye treatments and upgraded fabrics which will result in a more modern, cohesive & focused collection that will allow for more mix and match. Create new spaces in store with new fixtures and less clutter for a better shopping experience.

Responsibilities

Develop overarching seasonal brand stories, styling/lighting direction & set design across all media platforms.

Media

Print | Digital | Social | Packaging | In store marketing
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