Objective

Win the School Year through:

Provide families the products they need to make it easy to win the back-to-school shopping season. Promote everyday national brands and key essentials (Backpacks and Uniforms) to Denim, Active, tops and sneakers. Promote Kohl’s as the go-to destination that will allow kids to confidently start the school year by showing off their individual style. Highlight key value propositions such as easy shopping experience, Kohl’s Cash and BOPUS so everyone is sure to win big during the back-to-school season.

Responsibilities

Lead Art Director on BTS brand stories. Establish and implement photo strategy for all Kohl’s media channels.

Media.

Print | Digital | Social | In store marketing